CityWatchLA - The Little Campaign that Could

How NO on Measure B Prevailed
By Stephen Box

CityWatch, Mar 6, 2009
Vol 7 Issue 19

Dismissed by the opposition as “Fringe Activists” and fighting an uphill battle against a well-financed, well-organized, political machine operating with significant City Hall support, the VoteNoMeasureB campaign came together and used the latest in social media tools to deny Measure B the victory its supporters anticipated. With no money and up against a deadline, the VoteNoMeasureB campaign crafted a plan that used Twitter, Facebook, a Google Calendar, YouTube, email Signature files and a PayPal account, all to get the message out, connect people and drive traffic to a website that hosted the collection of endorsements that simply rolled in.

Up against a barrage of expensive commercials, the VoteNoMeasureB campaign used YouTube videos that were spread virally to deliver the message.

Facing well-paid speakers supported by the DWP’s traveling road show, the VoteNoMeasureB campaign created a Speakers Bureau which hit more than 80 events in the month of February alone, engaging in discussions, dialogues and debates.

Standing up to a measure driven by Mayor Antonio Villaraigosa and City Council President Eric Garcetti, the VoteNoMeasureB campaign went wide and picked up endorsements from the Republican Party, the Democratic Party, the Libertarian Party and the Green Party. Complementing this was the Union support of 15 of the 17 trades working in Los Angeles. Endorsements also came from Chambers of Commerce and 39 Neighborhood Councils issued resolutions opposing Measure B.

All of this with no money and little time!

In hindsight, that may have been a blessing. The seeds of desperation blossomed into innovation that harnessed together the many talents of the ragtag group of community activists who were willing to take a stand.

A newspaperman, a businessman and a bike activist walk into a campaign…

What should be the setup for a bad joke turned out to be the David vs. Goliath story with a punch line that rocked City Hall and demonstrated clearly that the will of the people can’t be ignored.

This simple campaign demonstrated the power to be found when the many skills of people from throughout LA are brought together and armed with a message and a mechanism for communicating that message.

Everyone has a network of influence and everyone has a passion. When those two potent elements are combined and brought with others together under one umbrella, it creates an unstoppable force.

The names of the people involved in the VoteNoMeasureB campaign are many, but if you’re interested in meeting them and getting involved, you’ll find them at Saturday’s Los Angeles Neighborhood Council Coalition meeting followed by the Saving LA Project meeting. (Stephen Box is a CityWatch contributor. He can be reached at Stephen@ThirdEyeCreative.netThis email address is being protected from spam bots, you need Javascript enabled to view it )

Meeting info: LANCC 10am-6501 Fountain Avenue-Hollywood, CA 90028/SLAP – 12 noon-same location.

CityWatchLA - Hey, You Talkin’ to Me?

CityWatch, Feb 20, 2009
Vol 7 Issue 15

Good, bad or indifferent … at least we’re talking.

The ongoing debate over Measure B has, among other things, stirred the most significant solar energy dialogue in recent history. Regardless of where you stand on Measure B, any conversation inevitably leads to the question "How do we make Solar energy a reality for Los Angeles."

The Department of Water and Power's management has gone before the City council, the Energy & Environment Committee, the DWP Commission and BreatheLA declaring that the department has been committed to the public process, sending speakers to neighborhood councils, and community groups throughout the city. "When this election is over, we'll have spoken before 50 Neighborhood Councils and at six Town Halls." he reported this past week.

Representatives of the "VoteNoMeasureB" know the feeling. "We know. We attend the same meetings, we engage in the dialogue, the discussion and the debate. The difference is, we walk out of those meetings with resolutions opposing Measure B." The VoteNoMeasureB website lists groups from the United Chambers of Commerce to VICA to Valley Vote to more than 30 Neighborhood Councils on its endorsements page.

The DWP has attempted to maintain a neutral position in the debate, presenting the SolarLA plan and approaching the Measure in terms of how it fits into the future of LA's renewable energy portfolio.

The debate actually takes place between the "Working Californians" who send their reps to debate the volunteers from the "VoteNoMeasureB" campaign.

On the off chance that there are still some out there who have missed the discourse, there are still 15 events scheduled between now and March 3 where SolarLA will be presented and Measure B will be debated.

Regardless of the outcome on election day, Measure B has brought Angelenos out into the marketplace of discourse and provides the very real opportunity for LA activists to work together post-election to make the future sustainable energy a reality. That is, if we're still talking. (Stephen Box is an issues activist and writes for CityWatch. He can be reached at Stephen@ThirdEyeCreative.net)

CityWatchLA - Rich on Rhetoric … Light on Answers

CityWatch, Feb 20, 2009
Vol 7 Issue 15

Councilman Bill Rosendahl's highly anticipated Town Hall on Solar Energy Measure B drew a vocal audience of almost 300 people for a spirited debate that was rich on rhetoric but light on answers.

Ron Kaye minced no words as he opened his comments by declaring "If there was a three strikes law on failure on Solar Energy, the LADWP wouldn't be eligible." The room erupted in applause and the evening of dueling choirs was on as Brian D'Arcy, author of the measure, and David Freeman, former GM of the DWP, both dropped their opening position of "good jobs and clean air" and went after the panelists.

At one point Freeman responded to the criticism of Nick Patsaouras by charging "You were there (DWP Commission) for 4 years and you haven't got didely-squat to show for it."

D'Arcy and Freeman, who had a large number of supporters in the audience, were joined on the "pro" side by James Provenzano of Clean Air Now, whose contribution to the debate was limited to pointing out that solar energy was good for public health and that it was good for people.

Kaye and Patsauoras were joined on the "con" side by DeDe Audet of Venice Beach who threw two body punches that must have hurt. In her opening comments she pointed out that the must touted tax credits and depreciation that were a part of the plan no longer existed, quoting an August '08 letter from the IRS. There was no response.

Rosendahl had called for a show of hands, asking the audience who was in favor, who was opposed and who was undecided with an open mind. All three options drew thundering applause and when the evening was opened up for questions, it became apparent that most of those in attendance were there to offer opinions and only a few had questions.

In keeping with the unique and passionate nature of Venice, three of the speakers who spoke were from "Free Venice" and simply couldn't pass on the opportunity to protest the parking restrictions.

As the evening ground on, science became mixed with politics which became mixed with statistics, all of which led to a debate over the consulting reports that support the two sides.

As Rosendahl held up the PA Consulting report in one hand and the Huron report in the other hand, DWP GM H. David Nahai stepped up to clarify the difference between the two reports, referring the Huron report (favorable to Measure B) as a significant report based on extensive work and the PA Consulting report (critical of the DWP and Measure B) as a simple report assembled over a weekend.

Kaye jumped to his feet and shouted "You keep lying!" to which Nahai replied "You're the one who is lying." All of which could have simply dissolved into a battle of the reports, but DeDe Audet, who had stayed out of the fray all evening interrupted and threw her second punch of the evening. "Bill, I'm sorry, but there are actually three reports when you count the one prepared by the DWP. The PA Consulting report and the DWP report are close in their prediction of costs."

Critics claim the evening was dramatic but that too many questions related to the cost of the program, the unions involved, the timeline and penalties for failing to perform, product from China, shipping and transportation impact, private party participation and a host of related subjects went unanswered.

Rosendahl capped the evening with his proclamation that "Some studies give us hope, some studies give us doubt. We don't know the costs. This is a new day for Los Angeles and if you're undecided like me, hopefully you're closer to making a decision." (Stephen Box writes for CityWatch.)

CityWatchLA - Rosendahl on Solar: "I Might Not Support It"

CityWatch, Jan 13, 2009
Vol 7 Issue 4

DWP Workshop Notebook
By David Lowell and Stephen Box

DWP General Manager, H. David Nahai, spent Saturday morning giving a three-hour "Renewable Energy" presentation to a crowd of approximately 70 community leaders representing Neighborhood Councils from throughout the city, most of whom were sitting on the edge of their seats waiting for the discussion of Measure B to come up.

Measure B is the City's proposed "Green Energy and Good Jobs for Los Angeles Act," which has been called "risky" by the City's own analyst and will appear on the March 3rd ballot. Nahai and Assistant GM Aram Benyamin went to great lengths to steer clear of the topic, instead demonstrating incredible message control and sticking to the polished PowerPoint presentation that was well received.

Their efforts to bypass B went askew, however, when Councilman Bill Rosendahl dropped by and jumped into the mix, announcing "I have not made up my mind. I voted to put it on the ballot but I haven't voted to support it because, frankly, I want to understand the details that are to be presented to us as a Council. I might end up supporting it, I might not."

Rosendahl echoed the sentiment of literally everybody by stating "I believe whole-heartedly in Solar. We're in California. It's Sunny. My roof is flat." He continued by endorsing the DWP's union and the opportunity to bring more people into the DWP workforce while at the same time developing the private sector partnerships and supporting solar housing collectives such as proposed in Mar Vista.

Rosendahl polled the room and found that many were opposed to measure B, that many were undecided, that everybody reckoned that they had an open mind and that there were two people in support of Measure B, one of whom was Gary Baratta who explained "Solar Power has to go forward. There is absolutely no reason not to go forward. The DWP is the only party in a position to develop the infrastructure necessary to deliver power." Gary went on to urge Nahai to ignore the City Charter and to stop contributing funds to the City's general funds.

This softball suggestion from Baratta allowed Nahai to respond vigorously that the DWP would by no means violate the City charter and that it was their desire to abide by the rules and obligations and processes.

Nahai called the meeting a success saying "I think it went well. There were many probing questions and the feedback from the audience was that the presentation was very comprehensive. It was a good meeting. As for Measure B, the DWP has no position on Measure B. We are waiting on financial reports from Huron and we will release them as part of our outreach."

Jack Humphreville “thought the presentation was great, very informative and very interesting. The thing is,” he said, “I came to hear about Measure B."

DWP Advocacy Committee Chair Soledad Garcia agreed, "Solar energy is not the issue, we're all for it. The DWP has much to answer for if we are to work together to develop a solar plan for Los Angeles.”

Rusty Millar, Co-Chair at the Silver Lake NC was unconvinced saying "The LADWP asks us to trust them but they never came to the Neighborhood Councils as required by the City charter and they never revealed any information on the cost of Measure B. I want to know how much, how it will be paid and what the fiscal impact on the city will be."

Barbara Moynihan Burke called the entire process "A travesty!. I was there in Van Nuys when they voted on Measure B. It was called as a "special" with 24 hour notice and then it was over. No financials, no information, no opportunity for feedback from the community. I protested to Council President Garcetti based on process and based on content and yet it's still underway."

Jeff Jacobberger and Tony Butka both referred to the meeting as an informative and comprehensive big-picture presentation of the future of LA's Renewable Energy program but both also left with their expectation of a discussion of Measure B unmet.

Observers Everett Littlefield and BONC Commissioner Al Abrams seemed destined for the Diplomatic Corps. They both argued for open minds. Littlefield said "I'm union and I believe in unions but not when we're getting less for more. I have an open mind and I think like an investor, I think like a rate payer, and I think like a homeowner who wants to install solar. I need to know that everything we do is financially sound." Abrams echoed and said "It's our DWP, we're the stakeholders. We owe it to the DWP to wait and see, to keep an open mind and to evaluate the Huron financial report."

In summary: the Department got good marks for their solar presentation but disappointed many when they avoided the hot-button Solar Energy Prop B issue.