Hollywood Car Share Stalls, Electric Bikes Debut

CityWatch, Apr 27, 2010
Vol 8 Issue 33

Bechir Blagui's vision for an electric community car-share program on Hollywood Boulevard is unfulfilled but his commitment to providing a sustainable transportation solution for his neighborhood is as strong as ever. As he continues the grapple with LA's unique bureaucratic landscape, Blagui came up with an innovation that has locals and tourists alike slowing down and smiling, Hollywood's first electric bike rental program.

Blagui's ongoing efforts to deliver on his promise to place electric charging stations on Hollywood Boulevard have only resulted in a frustrating journey down a bureaucratic rabbit hole, taking him to the Mayor's office, to the City Council, to the DWP, the LADOT, the City Attorney's office and Assemblyman Mike Feuer's office, none of which took him any closer to his original goal, an electric community car share program.

Along the way, Blagui visited other cities to survey the best and worst of their car share programs and in cities both small and large he found curbside charging stations, car share companies operating freely in a competitive market, and a customer base that demanded a variety of options. Inspired by a recent tour that took him from San Francisco to San Jose to Philadelphia, he returned to LA and looked for a solution, coming up with a program that had no obstacles, an electric bike rental program.



LA's City Council Transportation Committee has a long history of sustainable transportation discussion, most of which go nowhere. Meanwhile, on the streets, it's a local business operator who delivers electric bike rentals to Hollywood.

This simple success story of a local business operator with a fleet of electric rental bikes is significant for two reasons:

1) Mayor Villaraigosa's State of the City address of last week again referred to his unfulfilled vision of becoming America's Greenest Big City, this time with his proclamation of "a plan that once and for all makes Los Angeles the undisputed national leader in green energy and green jobs."

Time after time the people of Los Angeles watch LA's leadership talk the talk but when it comes to implementing sustainable business plans, it turns out that LA is the land of obstacles, not solutions.

Small businesses are a major part of our economy. They innovate and they create new jobs at a faster rate than larger organizations. The real change on the horizon will come from the bottom up, not from the top down, and if the Mayor and the City Council are serious about a green economy, they'll look at the Hollywood Rent A Car experience and they'll get busy removing the obstacles that have kept LA from developing the sustainable transportation solutions that are common in other large cities.

2) LA's high-altitude approach to transportation solutions makes for great press but the simply reality on the streets is personal. Simply synchronizing the services that LA already provides so that our streets are efficiently maintained, repaired, patrolled and enhanced is not only good for cyclists, it's good for local businesses, pedestrians, mass transit passengers and motorists. In fact, what's good for cyclists is also good for the community.

The lesson learned at Hollywood Rent a Car is one the Mayor might consider: When approaching the problem, take a look at it from the cyclists' perspective. It worked for Bechir, it might work for LA.

(Stephen Box is a cycling advocate and writes for CityWatch. He can be reached at Stephen@thirdeyecreative.net)

CityWatchLA - Mayor’s Electric Vehicle Dream Blows a Fuse!

CityWatch, Dec 4, 2009
Vol 7 Issue 99

Mayor Villaraigosa selected the LA Auto Show as the backdrop for the announcement of his "Plug-In Infrastructure" scheme that proposes to create a network of electric charging stations throughout Los Angeles, all in anticipation of the onslaught of electric vehicles that he is convinced will be the next expression of LA's love affair with the car.

"The car culture started here, and it’s here that the new generation of vehicles should also begin.” The Mayor bemoaned the fact that LA is typically #1 in traffic congestion and #1 in air pollution.

"We need to find new, cleaner ways to travel,” Villaraigosa intoned … with a sense of discovery.

Then he offered up the details of the latest strategy in his ongoing pursuit of the "Greenest Big City" title, this time banking on a partnership between Edison, the DWP, Nissan, GM, Ford and the neighboring communities of Burbank, Pasadena, Santa Ana and Santa Monica.

This "Plug-In" team would offer electric car owners incentives ranging from tax rebates for home chargers to high-occupancy-vehicle lane access to preferential or free parking.

This news failed to resonate in Hollywood where small business owner Bechir Blagui stands alone, on Hollywood Boulevard, electric community car-share business plan in one hand and electric plug in the other hand, waiting for help in establishing one simple, solitary charging station in front of his business so he can offer locals and tourists alike a sustainable car-share program … and contribute to Mayor V’s grand green plan.

Bechir has turned to the LADOT, the LADWP, Councilman Tom LaBonge and City Council President Eric Garcetti for help but his vision of a charging station on Hollywood Boulevard is still just a dream.

Meanwhile, Garcetti found time to stand as Villaraigosa's wingman for the "Plug-In" press conference where they committed to a network of 500 charging stations consisting of 400 refurbished stations and 100 new stations complemented by the subsidized installation of private charging stations at homes and businesses.

Villaraigosa said "It is crucial to prepare for the expected influx of thousands of electric vehicles."

Garcetti added, "This initiative will bring together regional stakeholders to coordinate efforts that will streamline charging station installations at homes, business, and multi-family residential buildings, explore and expand public charging options, and create incentives for EV drivers."

Critics point out that vehicles, regardless of power source, take up space and LA's new focused support of zero emission vehicles hardly qualifies as a congestion relief solution.

Max Utility explains that there are almost six million registered vehicles in LA County which, at 119 square feet of space each, occupy 25 square miles of space when parked. (For perspective, note that Manhattan Island is just 22 square miles!)

Max concludes by pointing out that the average vehicle spends 95% of its life parked, which leaves all vehicles equal environmental offenders and consumers of valuable real estate in LA, America's capital of congestion.

Somehow lost in the rush to "Plug-In" is the recent report issued by the Southern California Association of Governments (SCAG) which offers up "First Mile, Last Mile" solutions that would encourage people to get out of their cars and onto mass transit.

Recognizing that getting to and from a Transit Hub is an obstacle for many potential transit passengers, SCAG spent $125,000 to come up with solutions that would help people navigate the home-to-transit and transit-to-home journey.

LADOT's GM Rita Robinson and City Planning's GM Gail Goldberg gave a co-presentation at a special combined meeting of the Planning Commission and the Transportation Commission where they unveiled the SCAG report with great fanfare.

The $125,000 ideas included ... brace yourself ... Carpooling, Taxis, Short-Term Car Rental, Folding Bikes, Bike-Share, and Car-Share."

Less than three months ago Villaraigosa, again at a press conference, attacked congestion and air pollution and offered as the remedy a car-share program.

"Providing alternatives to car ownership will help improve the environment and the city's traffic congestion," he told the gathering. Then he cut the ribbon on a partnership between the City of LA and ZipCar, a large car-share company that made a small commitment to place less than two dozen shared vehicles in a city of four million people, all in return for an exclusive relationship and the use of dedicated parking spaces.

The "Car-Share" concept keeps coming up as a congestion relief solution and successful programs in other cities have demonstrated that a single shared car can replace ten privately-owned vehicles and that car-share participants end up driving less than when they owned a vehicle.

Participants enjoy the use of a vehicle when it's needed without the expense of owning, registering, insuring, storing and maintaining a vehicle that will spend most of its life parked and waiting to be driven.

A survey of the USC and UCLA ZipCar programs reveals that the cars are popular and that car-share participants enjoy easy access to a vehicle and reserved parking when they return, all for a simple membership fee and an hourly rate.

Villaraigosa has promoted the benefits of car-share programs. He has promoted the benefits of electric vehicles. He has committed to supporting both car-share programs and electric vehicles.

Meanwhile, citizen Bechir Blagui puts "car-share" and" electric vehicle" together and gets ... well … ignored.

How can the City of Los Angeles ignore the needs of a small business operator, one who simply needs assistance in the process of installing a charging station on Hollywood Blvd. at a parking space dedicated to the use of electric cars? After all, he's simply asking for the assistance that Villaraigosa promises in his press conferences when the microphones are on and the cameras are flashing.

At Tuesday's Auto Show press conference, Villaraigosa promised that city officials would streamline the permitting and inspection process for the new charging stations.

He promised that local building codes and standards would be revised and that the utilities would modify their customer service process to better accommodate the charging stations.

He even went so far as to claim that his "Plug-In" program would lure battery and charging stations to Los Angeles resulting in masses of green jobs while Angelenos reduced their reliance on foreign oil.

Unfortunately he didn't promise to answer the phone when citizen Bechir called for help.

Earlier this year President Barack Obama proclaimed "Small businesses are the lifeblood of cities and towns across the country. Over the last decade, small businesses created 70 percent of new jobs, and they are responsible for half of all jobs in the private sector. They also help enhance the lives of our citizens by improving our quality of life and creating personal wealth. Small businesses will lead the way to prosperity, particularly in today's challenging economic environment."

When Villaraigosa was first inaugurated as Mayor he referred to Los Angeles as the city that best embodies bold dreams. He asked the people of LA to join him in his dream for LA. He called on LA saying "Fellow Angelenos, let's make Los Angeles a city of Purpose! Let's dare to dream! Let's dare to dream together!"

If Villaraigosa is serious about "daring to dream together" it means supporting others in their dreams.

To do that, he'll need to step out of the limelight of the LA Auto Show and onto the streets of Hollywood where he'll meet people who have big dreams … and can help bring his Plug In program to fruition … who simply need the City to do its job.

If he really wants remove the hypocrisy from his promise … really wants to make a difference … he'll grab LaBonge and Garcetti and together they'll power up Bechir's dreams of LA's first electric car-share program on Hollywood Boulevard.

(Stephen Box is a transportation and cyclist advocate and writes for CityWatch. He can be reached at Stephen@ThirdEyeCreative.net) ◘

CityWatchLA - City Hall Red Tape Trumps Citizen’s Green Vision-Part II

CityWatch, Nov 27, 2009
Vol 7 Issue 97

City Council President Eric Garcetti is raising eyebrows as he tosses obstacle after obstacle at Hollywood's proposed car-share program, only to have reality contradict his objections.

Bechir Blagui, the operator of Hollywood Rent A Car, went to City Council last week to ask for help in establishing an electric car charging station on Hollywood Boulevard, located at a dedicated parking space, that would support his proposed electric car-share program along with the electric cars of those in the community.



Garcetti responded to Blagui's request for help by offering moral support tempered by the admonition that state law regulated the establishment of electric charging stations on the street. He offered to work together with Bechir to change the vehicle code and to make it happen. "That's why we're here!"

A visit to Montana Avenue in Santa Monica yielded the discovery of two electric charging stations, positioned on the sidewalk and supported by dedicated parking spaces, all in direct contradiction to Garcetti's "state regulated" reality and his claim of the need for a change to the law.

When a photo of the Montana Avenue charging stations was forwarded to Garcetti, he responded, "This is a great example of a public charger on the street (I've used it many times!). This is an open-to-the-public example (different than a dedicated space for an individual business), but a great example that it can be done."



What happened to the "Let's work together to change State Law!" objection?

Meanwhile, Assemblyman Mike Feuer's Transportation Deputy responded to Garcetti's "state law" objection by saying "I checked with our legislative director in Sacramento and he does not know of any such legislation."

Garcetti's "it can be done" affirmation came on the tail end of a revised objection, claiming Bechir's request was for a "dedicated space for an individual business." Bechir responded by pointing out that his request was not for an exclusive space but for an open charging station, accessible to the public. Either way, it turned out to be irrelevant.

A visit to Adams Boulevard just north of USC yielded the discovery of two parking spaces, on the street, empty and supported by signage that indicated they were for the exclusive use of the ZipCar Company, all in direct contradiction to Garcetti's ""individual business" reality and the need to maintain "open-to-the-public" parking.

There are approximately a dozen parking spaces in the USC neighborhood and approximately a dozen more in the UCLA neighborhood, all designated as ZipCar spaces and supported by Tow Away signs.

The parking spaces are in densely populated areas where parking is at a premium, most are on the street while some are on school property and some are in City controlled parking structures.

The City's ability to offer dedicated parking spaces for car-share programs is supported by State Law that went into effect on January 1, 2007. California Vehicle Code Section 5205.5 specifies that cities have the authority to reserve public, on-street parking spaces for the exclusive use of vehicles participating in a car-share vehicle program.

Bechir's quest for a Hollywood car-share program, offering electric community cars, supported by a charging station on Hollywood Boulevard, open to the public and accessible 24 hours a day, has led him to the LADOT, the DWP, Councilman LaBonge's office, City Council President Eric Garcetti's office, Assemblyman Mike Feuer's office, the City Council, the streets of Santa Monica, the neighborhoods surrounding USC and UCLA and all he has to show for his travails is a request from Garcetti's Transportation Deputy to do more research for a meeting next month.

Why is it so difficult to get support for a car-share program in Hollywood? Does the City of Los Angeles have an exclusive deal with ZipCar?

Just last year, Mayor Villaraigosa announced a partnership with ZipCar and gushed "Los Angeles may be the car capital of the world, but through this partnership among universities, ZipCar and the City of Los Angeles we are opening the door to make car ownership optional for people who live or work here."

"Providing alternatives to car ownership will help improve the environment and the city's traffic congestion," Villaraigosa said.

Unfortunately, ZipCar is only interested in offering cars in the USC and UCLA areas and the maximum number of vehicles was projected to be less than two dozen in a city of four million people.

It has been over two years since the City of Los Angeles authorized the LADOT to solicit car-share companies to participate in a "one-year car-sharing pilot in the City of Los Angeles."

In the letter that went to the "big four" car-share companies, the city claimed the right "to grant exclusive car-sharing service rights to a single provider or non-exclusive rights to several providers in each pilot area depending on the level of interest in each area."

At first pass, there were no takers but a second effort yielded the ZipCar company and a thin commitment of 20 vehicles, located at USC and UCLA. The pilot program was initially scheduled to start in mid-February 2008 and was projected to last for one-year.

If ZipCar is only interested in providing car-share services to the USC and UCLA neighborhoods, is the City of LA "holding" the Hollywood neighborhood and considering offering it as an exclusive territory to a car-share company?

Is the LADOT relying on City Attorney advice that the City of Los Angeles can "sole source a contract for car-sharing service" as it conducts the "pilot project" at USC and UCLA?

Does the USC/UCLA project prevent car-share programs from being implemented in other areas of the city?

Perhaps the City of Los Angeles is waiting for the W Hotel and Residences on Hollywood Boulevard to open. Several years ago, during the community outreach phase of the project, locals were assured that traffic mitigation measures such as a car-share program and a bike-share facility were to be incorporated into the development.

Of course, that was during the "courting" phase, now that construction is nearing completion, one must take those early "promises" with a grain of salt.

Maybe Garcetti is holding Hollywood's car-share program in reserve for the Clarret Group's Blvd 6200 Project. Two years ago, in an interview with The Planning Report, Garcetti gushed, "This is a very important development for Hollywood. It is probably the largest residential development that I’ll work on in my time."

Garcetti apparently negotiated a $2 million Clarett contribution to the Hollywood Mobility Trust Fund along with a commitment to host a car-share program on Hollywood Boulevard.

Whatever the explanation, the people of Los Angeles deserve straight talk and real solutions, not false obstacles and the run-around.

(Stephen Box is a transportation advocate and writes for CityWatch. He can be reached at Stephen@thirdeyecreative.net)

CityWatchLA - City Hall Red Tape Trumps Citizen’s Green Vision

CityWatch, Nov 13, 2009
Vol 7 Issue 93

A local merchant's idealistic efforts to implement an electric car-share program in densely populated Hollywood has hit speed bump after speed bump, leaving him low on funds, high on frustration and ready to pull the plug on his dreams.



Four months ago, Bechir Blagui rented a storefront office on Hollywood Boulevard, across the street from an auto body shop, another auto body shop, an empty lot and a liquor store. His goal was to host a car-share program for locals and tourists alike, providing electric "community" cars that could be rented by the hour or for the day. He intended to support this vision with an electric charging station right on Hollywood Boulevard that would allow his patrons as well as others in the community to pull right up, charge up and take off, leaving no emissions behind.



Bechir's idealistic journey to nowhere started with a visit to City Councilmember Tom LaBonge's office where he received referrals, several of them. He was referred to the local office of the LADOT and after a site visit, the local LADOT engineer referred him to another department within the LADOT. After all, parking spaces are one thing, parking meters are another! He filled out forms and offered a letter of support from his landlord and from the neighboring businesses on the block. His request was finalized and the long period of silence began, one that continues to this day.

LaBonge's Department of Referrals also sent Bechir across Hollywood Boulevard to City Council President Eric Garcetti's office. After all, Garcetti had just introduced a motion to City Council saying "the City should take action to help accelerate the adoption of plug-in hybrid electric vehicles (PHEV), battery electric vehicles (BEV), and other zero emissions vehicles in Los Angeles..." Bechir spoke to Garcetti's Deputy who referred him to the Transportation Deputy and another long period of silence began, one that continues to this day.

Hollywood Rent-a-Car is located in LaBonge's district but apparently the commitment to making LA the Greenest Big City is a commitment that belongs to Mayor Villaraigosa and so when push came to shove, LaBonge's staff suggested that Bechir would be better served taking his vision of sustainable transportation to the Mayor's office if he wanted help getting a loading zone and a charging station, all in support of a locally owned and operated business that provides a congestion relief solution to the community. After all, an economic solution, an environmental solution, a congestion solution, a transportation solution, all rolled into one business on Hollywood Boulevard is not the kind of thing a Councilman would waste time on.

Bechir's business plan is based on a simple car-share concept that has proven successful in several different formats, most impressively in the Bay Area where members of CityCarShare pay a membership fee, which allows them to enjoy access to a car without having to own, maintain, register, insure, and store a vehicle. Since most vehicles spend 95% of their life parked, waiting to be driven, the most immediate benefit of a car-share program is to the local community because the need for abundant parking is reduced significantly. This was the benefit that drove Bechir's commitment to include a car-share element to his business. After all, it's Hollywood, long on dreams, short on parking!

There are many car-share programs operating around the world, from ZipCar to Connect to WeCar to FlexCar and Bechir set out to add an element of environmental sustainability by featuring electric cars and a charging station that would also be available to the public. Good for the community, good for the neighbors, good for the customers, good for business. Or so he thought.

Somehow, LA's high-altitude approach to becoming the "Greenest Big City" has failed to reach street level and Bechir found himself standing alone on Hollywood Boulevard, wondering what it was going to take to bring an electric car-share program to Hollywood Boulevard. He wasn't alone for long.

Dave Kaufmann of EnVironmental Motors joined Bechir and is ready to put electric community cars to work in Hollywood saying "The future of EV cars is here and they are now competitive in speed, distance, price and safety."

Enid Joffe of Clean Fuel Connection also joined Bechir and is ready to install a charging station on Hollywood Boulevard saying "Hollywood is the center of the world and this is where people demonstrate the art of the possible. There's a tide coming and Hollywood Boulevard is the perfect place for LA's first electric car-share program."

Missing from this Green Vision is the City of Los Angeles.

One would think that the Mayor's vision for a sustainable future would result in our City's leadership embracing the individuals who choose to be a part of the solution.

One would think that instead of waiting for pie-in-the-sky solutions that will take decades to arrive, Los Angeles would embrace the small steps of individuals that add up to the large leaps of progress for a Great City.

But most of all, one would think that in this time of economic crisis, the City of LA would get out of the "anywhere-but-here" referral business and would embrace the future of "let's-make-it-happen" as the first steps of a long journey to establish Los Angeles as a Great City. Perhaps even a Great Green City!

(Stephen Box is a transportation and cyclist advocate and writes for CityWatch. He can be reached at Stephen@thirdeyecreative.net ) ◘